Design Thinking for Business

Trying to do something truly new at your organization? Not achieving the project outcomes you hoped for? Want your product to stand out in a competitive marketplace? Design thinking is right for you!

We will be offering this 3-session course again on Feb. 14, Feb. 28, and March 13, 2020. If you are interested in having this course offered in-house at your organization, please get in touch with us.

(Note: You will be redirected to a registration and payment page on Eventbrite. If you have any questions about the registration process, please call us at (207) 228-8002 and we’ll be happy to help.)

What is design thinking?

  • Can be applied in every industry.
  • Solves problems and challenges.
  • Works for everyone, not just designers.
  • Encourages collaboration and teamwork.
  • Improves decision-making.
  • Drives creative thinking and innovation.
  • Improves leadership by better connecting leaders with those they serve.
  • Improves customer-centric decision-making and connection to customers.
  • Enables the development of quick working solutions.
  • Boosts revenues.

Course Details

course skills and objectives
  • Understand the design thinking process and its role in innovation
  • Develop clearer problem statements
  • Better understand your customers and apply this insight effectively – whether the “customers” are a work team, senior leadership, or customers buying a product
  • Apply design thinking frameworks to identify and evaluate business opportunities
  • Help your team generate more ideas and develop experiments to evaluate these ideas
  • Transform design thinking into systems thinking
  • Navigate failure productively
  • February 14, 28, and March 13.
  • All classes 9am-noon.

Wishcamper Center, 34 Bedford St, University of Southern Maine campus, Portland, Maine

  • 9 hours
  • CEU’s 0.9
  • $750/attendee. This covers the cost of the entire series.
  • If you wish to receive CEUs, an additional $12 administrative fee will be charged.
cancellation policy
  • A cancellation charge of 100.00% will be assessed on cancellations occurring within 5 days of the start of this session.

Meet the Instructor

Prof. Richard Bilodeau

Prof. Richard Bilodeau

Lecturer of Entrepreneurship, University of Southern Maine

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