Design Thinking for Business

Trying to do something truly new at your organization? Not achieving the project outcomes you hoped for? Want your product to stand out in a competitive marketplace? Design thinking is right for you!

We are monitoring the coronavirus situation and will reschedule the course if necessary. We are currently hoping to offer this short course again on Friday May 1 from 9am-5pm, on the University of Southern Maine’s Portland campus. If you are interested in finding out if we reschedule the course or having this course offered in-house at your organization, please get in touch with us.

(Note: You will be redirected to a registration and payment page on Eventbrite. If you have any questions about the registration process, please call us at (207) 228-8002 and we’ll be happy to help.)

What is design thinking?

  • Can be applied in every industry.
  • Solves problems and challenges.
  • Works for everyone, not just designers.
  • Encourages collaboration and teamwork.
  • Improves decision-making.
  • Drives creative thinking and innovation.
  • Improves leadership by better connecting leaders with those they serve.
  • Improves customer-centric decision-making and connection to customers.
  • Enables the development of quick working solutions.
  • Boosts revenues.

Course Details

course skills and objectives
  • Understand the design thinking process and its role in innovation
  • Develop clearer problem statements
  • Better understand your customers and apply this insight effectively – whether the “customers” are a work team, senior leadership, or customers buying a product
  • Apply design thinking frameworks to identify and evaluate business opportunities
  • Help your team generate more ideas and develop experiments to evaluate these ideas
  • Transform design thinking into systems thinking
  • Navigate failure productively
  • May 1, 2020 (may be delayed if appropriate)
  • 9am-5pm

Payson-Smith Hall, 96 Falmouth St, University of Southern Maine campus, Portland, Maine

  • 8 hours
  • CEU’s 0.8
  • $325/attendee.
  • If you wish to receive CEUs, an additional $12 administrative fee will be charged.
cancellation policy
  • A cancellation charge of 100.00% will be assessed on cancellations occurring within 5 days of the start of this session.

Meet the Instructor

Prof. Richard Bilodeau

Prof. Richard Bilodeau

Lecturer of Entrepreneurship, University of Southern Maine

In their words


How do you expect to apply this course content to your work?

“In so many specific ways, but overall, in the way in which I think about program/project design to create something relevant for audiences that provides maximum value. The key is asking questions and really hearing the feedback/input.”



Who would benefit from this course?

“People working in product, IT, HR, marketing, business analysis, communications, and project management. Perhaps an in-house development team that gets stuck solutioning.”

2019 Participant

How do you expect to apply this course content to your work?

“Immediately with product teams and changes to our business case template.”



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