Presented by:

The Maine Center and Maine Outdoor Brands

Featured speakers:

• Carolann Ouellette, Director of the Maine Office of Outdoor Recreation
• Russell Walters, President of Northern Outdoors and Regional Director North America of the Adventure Travel Trade Association
• Greg Elder, Vice President Retail at L.L.Bean
• Alicia MacLeay, Founder and Editor of Trailspace (moderator)

Webinar overview:

Have a hard time reserving a campsite this summer? You weren’t alone. Maine has seen a surge in outdoor participation during the pandemic as consumers spent more time at home and pursued safe, socially distant activities. Join the Maine Center, Maine Outdoor Brands, and a panel of experts to unpack the trends we’ve seen. Do we expect these trends to continue? How can brands prepare and adapt going forward to meet consumer demand?

About the series:

“Trend Talks” is a MOB series on outdoor industry trends and insights. The series is currently being delivered online to ensure the safety of participants and to make these topics as accessible as possible to businesses and organizations statewide. This series was developed by Maine Outdoor Brands and the University of Maine Graduate and Professional Center.